The Guerilla Creatives

Concept Demo Happy Box (sponsor TNT)

gcreatives — Mon, 16 Jun 2008 12:41:31 +0000

“Happy Box” concept demo
“Happy Box” concept document

Concept Open Doors

gcreatives — Fri, 23 May 2008 10:54:42 +0000

“Open Doors”, a concept for Hardboiled and ING as a sponsor. view concept document

Concept Happy Box

gcreatives — Mon, 19 May 2008 13:35:54 +0000

“Happy Box”, a concept for Hardboiled and TNT as a sponsor. View concept here

Making a change in a simple way

gcreatives — Mon, 21 Apr 2008 13:58:37 +0000

“Making a change in a simple way”, a concept for Hardboiled to attract Philips as a sponsor.

View the concept here

Presentation Target Group Research

gcreatives — Fri, 07 Mar 2008 23:31:37 +0000

This is the presentation of the research so far that is taken of the target group in The Netherlands and in Singapore.

Here you can find the presentation(6,7MB).

Or you can copy and past the following hyperlink to your internet browser: http://guerillacreativenaomi.naomiblankenstein.nl/documents/Presentation_TargetGroups.wmv

Corporate Social Responsibility

gcreatives — Fri, 07 Mar 2008 01:43:02 +0000

The presentation about corporate social responsibility part of my research assignment so far can be viewed: view Yush@Hardboiledmagazine (40MB)

Presentation TNT Global Branding

gcreatives — Fri, 07 Mar 2008 01:32:14 +0000

The presentation on TNT and Global Branding. 3 weeks of research and these are our findings thus far.

The presentation can be downloaded here.
Presentation TNT Global Branding (file size 50MB)

Presentation Technique & Design

gcreatives — Thu, 06 Mar 2008 19:28:56 +0000

The presentation about the technique and design part of our research so far can be viewed here (22MB).

A few questions on Interaction

gcreatives — Tue, 19 Feb 2008 16:44:09 +0000

On behalf of my team I would like to ask a few more questions on Interaction for the magazine Hardboiled.

If you consider Hardboiled Magazine to be viewed in a way like a magazine such as http://www.bomvol.com for example then:

How frequently will the magazine appear?
And how many articles will it include per issue?
Also what are your thoughts on previous issues, for example; making previous issues available to view in some kind of history index?

Alot of thanks.

Best regards,
Hoang

Vragen webcollege

gcreatives — Mon, 18 Feb 2008 15:26:59 +0000

Post hieronder al je vragen aan Hardboiled voor het webcollege.

General

How often appears new content on the website (example: A new magazine every 2 months?) and what happens with older content?

Popular in Asia

Which kinds of media are popular in Asia (Is mobile booming? How about interactive television etc?)

What sorts of sites are popular in Asia? (Is community booming? Is online gaming?)

What kind of music is popular in Asia?

Technique and Design

Are there any significance differences between design/technique/interaction when you’re comparing Europe with Asia?

Are there any limitations for design/technique/interaction in Asia?

Target Group

- What kind of television programs and websites are popular for youth(14-34year) in Singapore?
- What kind of attitude have youth (14-34year) regarding social causes, environment?
- How fast does the youth adapt fashion changes?
- Which factors affects the youth to adapt fashion changes?
- Does the youth take action regarding improving social issues?
- What are the typical characteristics of the youth in Singapore?